Is your marketing on track for 2015?

Small business owners may not place a marketing plan at the top of their ‘to do’ list, but it should be. Whilst a business plan helps define the direction for your company, a marketing plan will help your business understand how to get there, detailing stages to creating customer relationships.

The most important thing your marketing plan should include is a very clear understanding of your customers and your competitors. Who are your customers? Where do they get information? How are you going to reach them?

So, what are the key things to consider when you are developing your marketing plan?

  • Develop a clear and focused insight into why a potential customer would use your business. What is the core need that your product or service will meet better than the competition?

  • Identify your target customers. How would you describe your best target customers?

  • Identify the competition that would also want your target customers: who are they, what is their competitive advantage and how will they respond to your offering?

  • Define your brand-positioning statement for your target customers: what your brand symbolises for customers will be your strongest competitive advantage.

These are just a few thoughts that will help you to start your marketing planning process. B-Marketing can help you to develop your marketing plan further, considering all elements relevant to your business. For more information, contact us on

Marketing Plan

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