That moment when you've communicated with a group of prospects, had no result and feel like throwing the whole list into the nearest bin? Don't give up! According to the 'Rule of Seven', one of the oldest concepts in marketing, a prospective buyer will need to see or hear your marketing message at least 7 times before they buy from you. In other words, your marketing effort should be repetitive and consistent. You cannot just run one advert or send one email and expect people
Small business owners may not place a marketing plan at the top of their ‘to do’ list, but it should be. Whilst a business plan helps define the direction for your company, a marketing plan will help your business understand how to get there, detailing stages to creating customer relationships. The most important thing your marketing plan should include is a very clear understanding of your customers and your competitors. Who are your customers? Where do they get information?